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January 25, 2019 | by Tina Eaton

The Ultimate Guide to Product Analytics: How to Track, Measure, & Optimize Online Sales

With a focus on timeless tips instead of today’s trendiest tools, this 4-step guide from Plytix will help you lay the foundation for using product analytics to effectively track, measure, and optimize online sales for years to come.


January 22, 2019 | by Tina Eaton

Pricing and Revenue Optimization: The Art & Science of Maximizing Product Revenue for Ecommerce

Not into the tips, hacks, and schemes that (falsely) promise to explode your revenue overnight? Us either. Instead, here five simple and effective strategies to make ecommerce pricing and revenue optimization better, not just more complex.


January 11, 2019 | by Tina Eaton

How to Use Omnichannel Analytics to Successfully Deploy and Track Products

Get competitive. Win awesome customers. Strike the perfect balance between inventory and cash flow. Do it all with the only omnichannel analytics-enabled PIM, Plytix.


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January 8, 2019 | by Tina Eaton

Top Google Analytics Alternatives for Ecommerce

Your time is valuable. Stop wasting it trying to fit in to the status quo. Adopt a Google Analytics alternative and boost ecommerce productivity with an easy-to-use tool that doesn’t compromise your shoppers’ privacy or your legal and moral guidelines.


December 31, 2018 | by Tina Eaton

How to Protect Your Ecommerce Margins in the Age of Hyper-Competition

Ecommerce sales are expected to hit $4.5 trillion by 2021, yet even the giants like Amazon are struggling to turn a profit. Break out of the round-the-clock rat race and protect your ecommerce margins with these 5 tactics for adding value.


December 20, 2018 | by Tina Eaton

What Multi-Channel Management is, Why it Matters, And How to Use it to Rocket Retail Growth

Multi-channel retail is a rocket ship for ecommerce growth—if you know how to manage it. Here’s why multi-channel management matters and the 4 tools you absolutely need to harness its power for your online brand or retail shop.


December 19, 2018 | by Tina Eaton

Omnichannel Pricing Strategies: A Guide to Product Pricing for Google Shopping, Amazon, and Beyond

Omnichannel retail is growing—you’re going to need a pricing strategy that can keep up. In this piece, we’ll explore the three top omnichannel pricing methods and how to choose the best fit for your business.


December 18, 2018 | by Tina Eaton

Best Online Shopping Experience Awards: Product Photography (Sports & Leisure)

Shoppers aren’t reading copy (yet). They’re not looking at products (yet). The very first thing they’re doing is forming an opinion based on photography. Here are the top sports and leisure brands taking advantage of that fact and how you can, too.


December 11, 2018 | by Tina Eaton

Be Omnichannel or Be Nothing

Marketing 101 taught us to meet our customers where they are. Today, that’s everywhere, all the time. Today, we’ll explore the benefits and ROI of going omnichannel as well as a case study and a hot tip to help you go all in while maintaining your sanity.